Can Facebook and Mahalo end google by combining social networking with research, eliminating SEO companies, and clearing search noise.?
http://www.kyte.tv/channels/view.html?name=scobleizer_sponsored_by_seagate#uri,channels/6118/47146
greg march
Thursday, October 18, 2007
The end of Google?
FW: Digital Trend Spotting
Lina Hitomi:
For the music, this site has been pretty popular among young ppl.
http://www.pandora.com/
You type in your favorite musician, song name, they offer similar interest
type of music.
sorry it might not be the most fresh, it has been there like a more than a
year..
Marc Ecko Clothing: Bluetooth Citylight | Ads of the World
This one may not be new to you all, but caught my eye today. If the
technology works as described it is a cool way to get interactivity.
<http://adsoftheworld.com/media/ambient/marc_ecko_clothing_bluetooth_citylig
ht>
FW: Online Video
Most early attempts at online video advertising involved simply attaching a 30-second TV ad to the front of a video clip. But the industry quickly recognized that recycling an ad format originally meant for half-hour or hour-long TV programming didn't work well for online clips that were often barely longer than the ad itself.
http://www.forbes.com/business/media/2007/08/27/internet-video-advertising-biz-media-cx_lh_0828video.html
FW: FOR NERDS ONLY
http://www.youtube.com/watch?v=c-SSu3tJ3ns&eurl=http%3A%2F%2Fwww%2Eneatorama
%2Ecom%2F2007%2F08%2F20%2Fcontent%2Daware%2Dsmart%2Dimage%2Dresizing%2Dalgo%
2F
FW: Rich Collective View of the Entire Earth
Use people's cameras, social networks, and imaging technology to create a rich 360 degree, finely detailed experience of every interesting part of the earth collected not only from satellite images but from pictures taken by millions of individual people.
http://www.collegehumor.com/video:1762315
greg march
wieden + kennedy
150 varick, 7th floor
917 661 5210 - direct
917 661 5500 - fax
646 326 8515 - mobile
FW: Digital Trend Spotting
From: Gene Willis
In the Interactive Artist / Resource category
http://www.coldhardflash.com/ <http://www.coldhardflash.com/>
Cold Hard Flash bills itself as a news and entertainment source focusing on TV production and online shorts being produced with Adobe's Flash software. This site is a good source of inspiration for animation storytelling & talented animators.
________________________________
From: Raina Kumra
Sent: Tuesday, August 28, 2007 1:28 AM
To: W+K Portland; W+K London; W+K 12; W+K Amsterdam; W+K Shanghai; W+K Tokyo; wkdelhi@wk.com
Cc: Digital Trend
Subject: Digital Trend Spotting
Dear W+K Global Network,
Each day we send around emails full of relevant and interesting news or projects (some client specific, some media specific) - this project aims to collect interesting uses of technology in one place for everyone's reference. They'll eventually be auto-published (tagged and categorized) to an internal blog as we start to amass a good amount. In the meantime please feel free to cc digitaltrend@wk.com on any and all observances related to technology. We have so many eyes on so many different information sources - so why not use our collective brain power to educate and inspire one another? All of this will help us establish ourselves as an agency with an industry leading digital practice, making each one of us an expert for our clients. We need your scouting abilities to get there.
Below are some examples of what digital trend spotting can turn up. Don't like this list? Great - submit your own at digitaltrend@wk.com Please include a one line description with your link submissions.
Lifehacking (immediately useful applications for everyday stuff)
1. Two-way iphone Video conferencing: http://www.iphonehacks.com/2007/08/iphonevideoconf.html#more
2. Cab Tracking http://cabspotting.org/
Cool New Gadgets and Products (or hacks)
1. USB Cufflinks! http://www.toniawelter.de/snw_en_1_manschette.htm
2. iphone translator http://www.coolgorilla.com/
Urban Tactics/ Interactive OOH
1. Write on the City: http://graffitiresearchlab.com/
2. Mirror in the Bathroom: http://www.addirect-site.co.uk/addmirror/test.htm
Good Content/ LOL
1. Walk it out, Fosse version http://youtube.com/watch?v=NIGbhPLZmjY
2. The Rapture http://vbs.tv/player.php?bccl=NDEyNDcwMTU1X19FVEM=&r=new
Good places to Read about Stuff
1. Breaking news on consumer technology: http://www.engadget.com/
2. Latest news on social software http://mashable.com/
Interactive Art & Artists
1. http://www.olafbreuning.com/
2. http://www.paperrad.org/
New Apps (mobile, digital, whatever)
1. Buy real products with sms shortcodes: https://www.shoptext.com/main/index.action?view=demo
2. Great use of video integration in a site: http://www.specialten.tv/
Futurecasting/ Disruptive Technologies
1. 3D Image projection: http://www.pinktentacle.com/2006/02/aist-develops-3d-image-projector/
2. Wireless Electricity: http://web.mit.edu/newsoffice/2007/wireless-0607.html
Seen in Advertising (best or worst)
1. What are some of the most interesting things you've seen marketers do local to you or on a global scale?
2. Looking to you to help fill this out. Photos accepted - why not upload via shozu? http://www.shozu.com/
Thanks!
~
Raina Kumra
Wieden + Kennedy New York
desk 917.661.5285
cell 646.226.7177
raina.kumra@wk.com
Go away social networking marketers
Greg March:
Subject: Go away social networking marketers
http://sethgodin.typepad.com/seths_blog/2007/09/talking-about-w.html
Watch the last minute of this video.
He advocates people managing blogs over poking people through social networking. He says to marketers advertisers on social networks (and I'm paraphrasing) "GO AWAY! I'm not introducing you to my 5 buddies just because you asked me too.. But a blog with an authentic voice, someone who has something to say that stands up and says it, repeatedly, consistently and with transparency"
Bravo Mr. Godin, that's how you go viral. That's yard stick
greg march
wieden + kennedy
150 varick, 7th floor
917 661 5210 - direct
917 661 5500 - fax
646 326 8515 - mobile
FW: SHIT
From Greg March:
URL: http://youtube.com/watch?v=PNu6xwyRwlk
Call me juvenille, but with all that's ground breaking with digital advertising, just being able to say "shit" is one of my favorites
To go with the post about imaging software video
Greg March:
The precursor of this technology was destination software, like Vindigo, which brought restaurant reviews, movie guides and destination reviews first to PDA's and later to cell phones. Using this technology, you could punch in an address and a kind of cuisine - and get a list of restaurants in response. The difference now is that information is tied to exact physical coordinates and there is much more of it - the world wide web!
But where these technologies become really interesting is when you combine them with cameras inside cell phones. Imagine going out to your back yard, pointing to a tree and asking: What kind of tree is this? or imagine walking around in a new city, pointing to a building and getting its complete history.
Tagging and annotating our physical world with digital tags and other kind of digital information will make our world much richer. Perhaps the device that is capable of creating this experience today is the much hyped iPhone. It certainly has all the ingredients to make it happen - it is the matter of connecting the dots.
China Blogs
From Liana Chang:
http://www.nicklui.com/
a friend of mine who formerly started the 5za.com emag, this is his personal blog site has a good young perspective on the city
www.coldtea.cn
the original china youth and photography ezine
www.danwei.org
good fix on media in china from Jeremy Goldkorn, a talented media/marketing guy in Beijing
www.virtual-china.org
good overview of some digital trends in asia/china.
FW: Chinese artist Chen Hangfeng: My work on Adbusters
From: Liana Chang
Hangfeng is an acquaintance of mine and is based in Shanghai, I own one of his prints that combines the Li-Ning, Nike, Puma, AnTa, Chanel and a few other sport and luxury logos. I find it hilarious that he's both taking a piss (poo) at Nike but personally loves the brand a ton.
Hi there,
Adbusters' website featured my video work, they called it How low can Nike go: http://www.adbusters.org/abtv/
The original name is Just Poo It, you also can check it out on Youtube!
http://www.youtube.com/watch?v=zwpCJpS7cQU
Best
Hangfeng
M +86 13916735537
T +8621 29260844
T/F +8621 6286 4022
2F, BLD 9, 50 Moganshan Rd. 200060 Shanghai, China
<http://www.iCandydesign.cn> chenhangfeng@gmail.com <mailto:chenhangfeng@gmail.com>
www.chenhangfeng.com <http://www.chenhangfeng.com>
FW:
http://www.flyworld.com/index.html
Fly Pen that captures what you write and also acts as a homework assistant, a high-tech teaching aide for the junior high/high school tech savvy set.
www.rackthismag.com <http://www.rackthismag.com/>
less of a digital trend, but an interesting cultural development in that it's the first online 'zine I've seen that's going for a snarky tone of voice in Chinese. Irony/sarcasm is rarer than one might think in the Chinese language. Adidas is all over it and has used it as a sort of underground branded content extension of their brand.
FW: BarCamp Shanghai all day Saturday
Subject: BarCamp Shanghai all day Saturday
Hey guys, I?ll probably drop by this event to check it out. Wont stay all
day though.
http://barcampshanghai.org/cgi-bin/page.pl/Register
Here?s a novel way to encourage stimulate innovation and cross-pollinate
your digital ideas?throw a workshop thinly disguised as a party/networking
event and all the local technologists, geeks, innovators, enthusiasts,
entrepreneurs, tech writers, tech managers, bloggers, podcasters, video
bloggers and hangers-oners will attend.
For Shanghai this is a great event in-line with the Pecha Kucha series
that helps promote cultural and technology dialogue and growth. Great that
they can take this particular trend offline.
Also check out the RSVP list names?.how hot are they?
Foxmachia Fu
Napoleon Biggs
Quiz Chu
Zola
Raptor
Lancelot Ming
Email Insider: What's IN / What's OUT: Email Trends For The Fall Season
I CAN always tell when autumn is approaching: my favorite magazines publish huge telephone-book-sized bibles on the dictates of fashion. While perusing this year's stack, I see an endless parade of "What's HOT / What's NOT" for the upcoming season. Seems this is the time of year to clear out the old and make way for the approaching changes.
Now is also the perfect time for email marketers to a closer look at what we've been doing and weed out outdated thinking. Why not take advantage of the emerging trends this fall, and set your path for a hugely successful holiday season?
IN: Knowing "Reputation" is everything
OUT: Thinking "Permission" is enough
It takes much more than permission to make it into your subscriber's inboxes these days. About 13 percent of opt-in emails end up in the junk folder. According to Lyris' "ISP Deliverability Report Card," there are two main reasons this happens: heavy use of images and user complaints.
There are many variables that affect your email reputation -- complaint rate data, email volume sent, unsubscribe functionality. and more. Start today to take steps to actively monitor and protect your reputation.
IN: Combination emails (HTML with Text)
OUT: All-image emails
Not only can an image-heavy email end up in the junk folder, but assuming it does end up in the user's inbox, it may not render automatically and may require your audience to engage just to view your message. This is neither efficient nor effective, and definitely not a great use of your marketing dollars.
Continue to send all-image emails and you're minimizing results. Quite simply -- all-image emails are passé!
IN: Relevant
OUT: Generic
Today's savvy consumers have little enough time for life, let alone sifting through hundreds of irrelevant emails. Make your emails talk to the core interests of the individual by delivering dynamic, personalized content and imagery based on their selected preferences, and they are sure to respond.
This season, take a pass on sending generic, mass-blast emails and craft an email strategy based on relevance.
IN: CPA List Deals
OUT: CPM List Rentals
When faced with a limited marketing budget, doesn't it just make sense to pay for results -- for what REALLY works for your specific audience? Sure, some cost per thousand (CPM) list rentals may work -- if you're targeting a niche audience, working with a reputable broker and a proven list source. However, most times, results are unpredictable. It's like playing roulette with your marketing budget.
Cost per acquisition (CPA) exchanges have been around for a long time in online media, and finally the email world is catching up. Pay for performance email lists are definitely a trend worth exploring -- you really have nothing to lose.
IN: Acknowledging MOBILE is a way of life
OUT: Pretending your audience isn't mobile
Today's world has become a mobile world. And according to a study by Exact Target, 60 percent of mobile users find that "a mobile device provides a good means of reading email." This new behavior creates new challenges for email marketers. People interact differently with email they receive on handhelds; smart marketers know this and are taking steps today to prepare.
Start today by incorporating a mobile strategy as part of your data collection process, and addressing this within your opt-in policies. Adjust your creative strategy to ensure everything renders appropriately on the small screen -- and don't forget about your landing pages.
IN: Integrating email metrics with Web analytics
OUT: Viewing open rate and CTR as the measure of success
Open rates and click-through rates (CTR) will always be vital indicators of how a specific campaign is performing, and we should not ignore these time-tested basics. However, a campaign that ranks high in open rates and CTRs may not be providing the most conversions.
The hottest way of measuring email campaign success goes beyond the basics and incorporates a comprehensive Web analytics strategy to gain insight into the full picture. Try this out on your next campaign, and you just may be surprised by what you learn.
Post your response to the public Email Insider blog. <http://blogs.mediapost.com/email_insider/?p=499#comments>
See what others are saying on the Email Insider blog. <http://blogs.mediapost.com/email_insider/>
Deirdre Cook is a strategy director at AvenueA|Razorfish.
<http://mediapst.adbureau.net/adclick/acc_random=090713940/SITE=EMAIL/AREA=EMAILINSIDER/AAMSZ=SPEEDBUMP/GUID=090713940/QUAL=0>
Email Insider for Friday, September 7, 2007: http://blogs.mediapost.com/email_insider/?p=499
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<http://www.mediapost.com/> <http://www.mediapost.com/> <http://www.mediapost.com/> You are receiving this newsletter at fletcher.adamo@wk.com as part of your membership with MediaPost.
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com <http://www.mediapost.com/> - and become a complimentary member.
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(c) 2007 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
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FW: Video Insider: Making Online Video Advertising Sellable
fletcher.adamo
From: MediaPost Publications [mailto:videoinsider@mediapost.com]
Sent: Tuesday, September 04, 2007 2:26 PM
To: Fletcher Adamo
Subject: Video Insider: Making Online Video Advertising Sellable
Making Online Video Advertising Sellable
by Michael Shehan, Tuesday, September 4, 2007
<http://mediapst.adbureau.net/adclick/acc_random=090470054/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=TOWER/GUID=090470054/QUAL=0> <http://mediapst.adbureau.net/adclick/acc_random=090470054/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=TOWER/GUID=090470054/QUAL=0> <http://mediapst.adbureau.net/adclick/acc_random=090470054/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=TOWER/GUID=090470054/QUAL=0>
MADISON AVENUE HAS RECEIVED many calls to action on innovating online video advertising. Heck, I have even gotten caught up in blaming ad execs for the slow adoption. But, I am starting to wonder, is the delay really on them? Or could some of the responsibility fall to publishers, ad networks and exchanges?
Marketers want to get in the online video ad game without a doubt. But a lack of standards and a knowledge gap are affecting the follow-through. Advertisers and ad agencies aren't getting the information they need to justify the value of online video ads.
What do advertisers need to know?
Ad units. With so many ad units, a lack of creative standards has caused a great deal of confusion. Advertisers need to understand and evaluate the options available. Examples include but are not limited to the following:
* In-stream videos -- pre/mid/post-roll, usually accompanied by companion banners (e.g. - 300x250)
* In-stream banners (a.k.a., tickers, overlays or bugs) -- banners that appear in the player at some point during video consumption.
* Direct response banners -- when clicked, the user is delivered to another site. The advertiser is charged on a cost-per-click basis. Typically targeting is context.
* Branded banners
*
* Banner click spawns a new window -- the advertiser is charged on a CPM basis regardless of how the number of clicks.
* User-Initiated video ads --a banner click pauses content and plays a commercial. The advertiser is charged on a CPM basis for banner impressions, regardless of the number of plays that result from banner clicks. Another click delivers users to the advertiser's Web site.
* Interactive video ads -- Placed before or after a video stream, interactive display ads invite consumer engagement before moving on to video content. Interactive elements allow consumers to find out more information without leaving the site.
* Video banner ads -- ot associated with video content, these video ads play automatically (generally muted) on a page or play when rolled over by a mouse.
* Player skin -- sponsored ad graphics that surround a video screen.
Terms. Lack of creative standards encourages multiple business models as well. Advertisers need to know what they are paying for (example, CPM, CPC or CPA) and they need to understand the payment method -- is this going to be an insertion order with net terms, or is payment required up front? Is there a minimum buy, or can the advertiser pull the campaign at any time -- like sponsored search? Also consider, how can the costs be fixed and budgeted over a campaign?
Production requirements, targeting capabilities. Will advertisers need to provide and/or produce new video assets? Do they need to consider specific files sizes or formats, video length, etc.? Depending on the depth of a solutions provider's target ability, how much information can they provide on the demographics they are looking to reach (example, region, city, state, zip, gender, daypart, etc.)? Can elements of the ad be customized dynamically based on the above targets?
Tracking. One of the most confusing aspects of this medium is who actually hosts and serves the ad -- especially confusing with the various vendors and third-party ad servers available. This begs the question, how does the advertiser track the performance of the campaign? Advertisers should find out who serves the ad and how that company applies third-party ad tags to track the amount of a video that was viewed, how users interact with the commercial, and then apply tracking beyond the video ad itself so they can determine performance on the Web site.
Observe and Optimize. This is an emerging media, so it's important that the advertiser's expectations are managed as such. Online video advertising has tremendous potential, but still, it takes time to figure it all out. Track and see what happens with the online video ad campaign. Review results on a consistent basis, tweak messaging and adjust your advertising program and the campaign.
Think back to the early days of search. It wasn't gang-busters in the beginning. But, diligent search marketers mined their data and learned how to develop and execute effective search marketing campaigns. That is what we can expect as online video advertising blooms. To help the process along, let's help the advertisers.
Post your response to the public Video Insider blog. <http://blogs.mediapost.com/video_insider/?p=104#comments>
See what others are saying on the Video Insider blog. <http://blogs.mediapost.com/video_insider/>
Michael Shehan is the CEO and President of SpotXchange, an online video ad network. In 2001 he founded parent company Booyah Networks, which is comprised of a paid search network and an interactive marketing agency.
<http://mediapst.adbureau.net/adclick/acc_random=090470054/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=SPEEDBUMP/GUID=090470054/QUAL=0>
Video Insider for Tuesday, September 4, 2007:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_send_date=2007-9-4&art_type=37
________________________________
<http://www.mediapost.com/> <http://www.mediapost.com/> <http://www.mediapost.com/> You are receiving this newsletter at fletcher.adamo@wk.com as part of your membership with MediaPost.
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com <http://www.mediapost.com/> - and become a complimentary member.
For advertising opportunities see our online media kit <http://publications.mediapost.com/mediakit/> .
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If you'd rather not receive this newsletter in the future click here <http://www.mediapost.com/unsubscribe.cfm?n=37&i=%26%23R34Q%3AOX%0A&end> .
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We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2007 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
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FW: TV Board: Here's Some Interesting Behavior You Might Want To Keep An Eye On
rkumra.trends@blogger.com
From: MediaPost Publications [mailto:tvboard@mediapost.com]
Sent: Wednesday, September 05, 2007 2:52 PM
To: Fletcher Adamo
Subject: TV Board: Here's Some Interesting Behavior You Might Want To Keep An Eye On
<http://mediapst.adbureau.net/adclick/acc_random=090557284/SITE=EMAIL/AREA=TVBOARD/AAMSZ=BANNER/GUID=090557284/QUAL=0>
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Here's Some Interesting Behavior You Might Want To Keep An Eye On
by Joe Mandese, Wednesday, September 5, 2007
<http://mediapst.adbureau.net/adclick/acc_random=090557284/SITE=EMAIL/AREA=TVBOARD/AAMSZ=TOWER/GUID=090557284/QUAL=0> <http://mediapst.adbureau.net/adclick/acc_random=090557284/SITE=EMAIL/AREA=TVBOARD/AAMSZ=TOWER/GUID=090557284/QUAL=0> <http://mediapst.adbureau.net/adclick/acc_random=090557284/SITE=EMAIL/AREA=TVBOARD/AAMSZ=TOWER/GUID=090557284/QUAL=0> IT'S PROBABLY JUST A FOOTNOTE buried beneath the press clippings amassing in the inboxes of network executives this morning, but I'd suggest that the TV industry take serious note of Yahoo's $300 million acquisition of BlueLithium. "What's BlueLithium," you ask? It's a leading behavioral targeting firm. "What's behavioral targeting, and why should people in the TV industry give a hoot?" Well, that's the reason for today's TV Board post.
Behavioral targeting is a small, but rapidly growing segment of the online advertising marketplace that some people -- me among them -- believe could ultimately change everything about the way advertisers and agencies use electronic media to target their messages to consumers. Unlike traditional methods of targeting, which place ads in editorial or programming content deemed relevant to consumers marketers are trying to reach, behavioral targeting enables advertisers to target people based on their past media behavior. Why is that significant? More importantly, why does that represent a breakthrough in media planning? Good questions. Let me explain.
Behavioral targeting disassociates advertising messages from media content and focuses not on what the media are doing, but on how people are consuming it. Here's how it works. Let's say I'm someone who's in the market for a high-end performance car. As part of my purchase planning I may tool around BMW's site, or drive-by BMW's Web pages. I might also stop by Edmonds.com or any number of auto purchasing sites to do some research on pricing, performance and comparisons between models. Naturally, those are all good places for auto marketers to reach me with their brand pitches, but there is only so much inventory on those sites that can actually reach me. In fact, after doing my initial research, I may not go back to an auto-related site again until I'm ready to actually purchase the car I want. Or I may just stop by a dealer instead. So how can BWM reach me to make sure I don't end up buying a Mercedes, or vice versa? Well, they can use firms like BlueLithium to target me behaviorally.
Utilizing tracking cookies -- simple pieces of computer code that tell online publishers who I am when my computer browser lands on their page -- firms like BlueLithium can tell BMW where I go when I leave the car company's site, or Edmonds. BlueLithium can follow me and serve an ad aimed at me -- and only me -- when I scan the headlines on MyYahoo news feeds, or when I click through to a story on the New York Times Web site. They can get me when I check the weather on accuweather.com, or they can catch me when I click back to the TV Board blog page to see what comments readers like you ultimately make to today's post.
In the old days, placing ads in such content might have seemed completely irrational to a media buyer or brand manager. These days, it's increasingly being seen as the most logical step. Putting aside the whole debate surrounding the so-called "engagement" effect of media, who's to say that an ad placed adjacent to relevant editorial content is the most effective? Isn't the most effective advertising message the one that's most relevant to the consumer at the time he's being exposed to it? If my online navigation behavior shows that I've been frequenting automotive sites, how rational would it be to serve me an ad for Calloway golf clubs when I check out stats and rankings on the PGA tour on ESPN.com? It's not. Ultimately, all that should matter is my consumer behavior.
That's why Yahoo just paid $300 million to acquire BlueLithium. It's also why Time Warner's AOL unit recently agreed to pay an estimated $275 million to buy BlueLithium rival Tacoda. And it's why some other big media concerns are likely to grab other behavioral marketing firms like AlmondNet, Revenue Science, and Undertone Networks. It's because behavioral targeting works. And it's because the secret of its success is starting to get out.
According to the most recent estimates from online industry stats keeper eMarketer, the behavioral targeting market is set to increase to $3.8 billion by 2011, from $350 million in 2006. It could actually be bigger than that if, as I suspect, it ultimately begins to infiltrate the television industry.
To do that, some pretty big changes would have to occur. But from where I'm sitting, they're starting to occur already. The biggest change that would need to happen, would be for the TV industry to begin providing marketers with information on consumers' TV viewing behavior. And I don't mean proxy samples like Nielsen ratings. I mean actual data derived from the set-top devices sitting in their living rooms. This is starting to happen, albeit excruciatingly slowly. TNS has begun working with local cable operators, and has even commercialized a digital set-top data service in at least one market. Rentrak has also gotten into the game, as has Nielsen. And the industry shouldn't completely rule out spunky digital set-top ratings service erinMedia, which is owned by regular TV Board contributor Frank Maggio. While erinMedia has deactivated its operations pending the outcome of its federal antitrust suit against Nielsen, Maggio says he is committed to getting back in the game as soon as the courts or regulators can create an open playing field.
Other forces are at work that could facilitate the free flow of digital TV set-top data. Invidi, a digital switching technology player that could enable that market overnight, continues to court cable operators, which have been loath to come on board to date, citing consumer privacy concerns.
Another big player could be Microsoft, which has agreed to acquire digital marketing giant aQuantive, which also happens to own Atlas DMT, one of the leading online ad serving firms, and one of the few to begin developing ad-serving capabilities for interactive TV platforms.
Another relationship worth keeping an eye on is Google's deal to sell TV advertising avails on satellite operator EchoStar's DISH network. A key element of that relationship has to do with opening EchoStar's database to Google's ad targeting systems.
But the biggest reason why television ultimately will embrace behavioral targeting may have less to do with television and more to do with the Web. As the super targeting ability of the Internet makes it a more effective marketing platform, TV will inevitably have to follow suit. In the meantime, the Web also will become an increasingly important distribution platform for television content, and as TV programming "publishers" discover the power of behavioral targeting, it only makes sense that they will want to migrate that back to their other telecasting platforms.
Post your response to the public TV Board blog. <http://blogs.mediapost.com/tv_board/?p=155#comments>
See what others are saying on the TV Board blog. <http://blogs.mediapost.com/tv_board/>
Joe Mandese is Editor of MediaPost.
<http://mediapst.adbureau.net/adclick/acc_random=090557284/SITE=EMAIL/AREA=TVBOARD/AAMSZ=SPEEDBUMP/GUID=090557284/QUAL=0>
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FW: social network referred online buying
Liana Chang
http://www.nytimes.com/2007/09/10/technology/10ecom.html?em&ex=1189656000&en=d0056d2501ab4956&ei=5087%0A
apps allow you to set up virtual mini-stores of your product picks on places like myspace and facebook, and users get a percentage of sale commissions for referring their friends through their pages.
FW: share sharing
Short and sweet report on UGC, some of the graphs are nice and simple to show and explain the why behind what works.
The %content/%contributors chart is a nice one too.
FW: ad age article: nokia buys enpocket with eye on mobile marketing potential
From: Liana Chang
that's a smart (and also scary) move on their part. you can imagine how with very very targeted and relevant mobile ads nokia can be at the forefront of a new kind of highly specialized ad-to-commerce-conversion revolution. especially if they're smart enough to combine these kinds of mobile ads with the ability to purchase via mobile too at POS or on the fly.
http://adage.com/digital/article?article_id=120521
Cellphone Maker Buys Enpocket With Eye on Mobile Marketing's Potential Windfall
By Alice Z. Cuneo
Published: September 18, 2007
SAN FRANCISCO (AdAge.com) -- The world's largest cellphone manufacturer today took another step toward tapping what is expected to a promising mobile-marketing revenue stream.
Nokia's acquisition of Endpocket means the handset maker will go up against traditional online ad sellers.
Nokia's acquisition of Endpocket means the handset maker will go up against traditional online ad sellers.
Nokia announced plans to purchase Enpocket, a Boston company with the technology to display ads on cellphones, including adding video and banner ads to mobile web pages. Enpocket counts Pepsi, Sprint, MasterCard and Match.com among its clients and provides services ranging from planning and creative to delivery and analytics.
The agreement, details of which were undisclosed, is expected to close later this year.
Going up against the portals
It's a move that pits the handset maker directly against rival carriers as well as more traditional ad sellers such as Google, Yahoo and other PC portals. Content providers and media companies, such as Weather Channel and MTV, also hope to rake in additional revenue from mobile ads.
Tom Henriksson, director of Nokia's emerging business unit, said that with Enpocket, Nokia will have "some core competencies which can help us propel that whole market forward." Mike Baker, who will continue in his role as Enpocket's president-CEO, said he expects that with Nokia, mobile marketing will take a leap forward. "If one company can establish a standard, it's Nokia," he said.
Nokia, which has been moving beyond hardware and into software and services, earlier this year announced it was planning to sell ads on mobile phones. It also rolled out Ovi, a service which will include social networks, games, music and maps.
Not sitting by quietly
Earlier this year, Enpocket competitor Third Screen Media was purchased by AOL; Microsoft acquired ScreenTonic. Google, meanwhile, last week said advertisers using its search listings on the PC will also see those ads showing up on mobile phones.
Currently, advertising on mobile phones has been limited. Banner ads have been running on publishers' mobile websites and on Sprint's "deck," or landing page. Marketers also have been testing some early forms of mobile advertising, such as text messaging and coupon campaigns.
Overall, most consumer surveys show strong resistance to advertising on mobile phones, particularly if it comes as spam text messages or old-fashioned telemarketing. Proponents of mobile ads say the marketing will be so highly targeted and useful that consumers will find it valuable, particularly if it's a coupon for a discount at a store nearby. The industry's oft-cited example of this Starbucks using a phone to offer a discount for a latte on a cold day as a consumer nears one of the coffee chain's locations. Naturally, privacy advocates have expressed concerns about ads that determine a cellphone's location. Many surveys indicated consumers will go along with mobile ads only if they receive some monetary value.
Growth expected
According to Informa Telecoms and Media, marketers spent $871 million in cellphone advertising globally in 2006. Kelesy Group estimates search revenue alone on mobile phones will grow from $33.2 million this year to $1.4 billion by 2012. Overall mobile phone advertising has been projected by Informa and others to range from $5 billion to $19 billion in 2011.
Yummy Urban Projections
From Raina:
http://www.mediaarchitecture.org/
This is an off-shoot of the urbanscreens conference/commission I spoke at in
2005 - the urban video component keeps getting better and better.
And
http://www.manchesterurbanscreens.org.uk/
Research Brief: Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects
from: Fletcher L. Adamo
From: Center for Media Research [mailto:research@mediapost.com]
Sent: Thursday, September 20, 2007 7:34 AM
To: Fletcher Adamo
Subject: Research Brief: Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects
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Thursday, September 20, 2007
Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects
Revenue Science, Inc. announced the results of a study on consumer receptivity to online advertising, conducted by JupiterResearch, that found that more online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, outperforming contextual by as much as 22 percent in some categories.
Marla R. Schimke, vice president of marketing at Revenue Science, said "... (this report shows that) behavioral targeting is more effective than contextual advertising for advertisers, publishers, and for consumers... This study... reaffirms our belief that Internet users favor advertising relevant to them personally..."
The responses of more than 2,000 people surveyed revealed that, across all advertising, 14 percent more online consumers are more receptive to behaviorally targeted ads than to contextual ads, representing 63 percent of the total audience.
For advertisers, the study shows that behavioral targeting outperforms contextual advertising in terms of consumer attention by at least 10 percent across 14 major product categories, from Financial Services to Consumer Electronics to Pharmaceuticals to Fashion and Style.
Specifically:
* 17 percent more online purchasers of computing products are more receptive to behaviorally targeted ads
* 18 percent more online auto purchasers are more receptive to behaviorally targeted ads
* 20 percent more online telecom purchasers are more receptive to behaviorally targeted ads than to contextual ads
The necessity of using attention-getting behavioral targeting was reinforced by responses regarding online behavior. The study found that more than 75 percent of online shoppers shop once per month or less and that the majority only research a product once or twice before buying.
Schimke concludes that the research shows behavioral targeting is the solution to maximize a limited opportunity to move consumers through the purchase funnel.
The study also found that the behaviorally-receptive audience
* Is more likely to have a higher income
* Spends more money online
* Shops online more frequently than others
According to the study, behaviorally targeted ads fare better among both high and low online spenders. Among people who spend more than $500 online annually, 10 percent more were defined as behaviorally receptive and, among people who spend less than $500 online annually, 17 percent more were defined as behaviorally receptive.
"With behavioral targeting, marketers will be more effective in reaching both a higher value audience and the overall audience of online shoppers," added Schimke.
To download the complete study <http://www.revenuescience.com/> , please visit here.
To review the complete release <http://www.revenuescience.com/site/media/press-releases/2007/20070912.asp> , please visit Revenue Science here.
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Research Brief for Thursday, September 20, 2007:
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=070920
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We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.
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Video Insider: How Engagement Can Add Up
From: MediaPost Publications [mailto:videoinsider@mediapost.com]
Sent: Monday, October 01, 2007 2:57 PM
To: Fletcher Adamo
Subject: Video Insider: How Engagement Can Add Up
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How Engagement Can Add Up
by Gregory Wilson, Monday, October 1, 2007
<http://mediapst.adbureau.net/adclick/acc_random=100117488/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=TOWER/GUID=100117488/QUAL=0> <http://mediapst.adbureau.net/adclick/acc_random=100117488/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=TOWER/GUID=100117488/QUAL=0> <http://mediapst.adbureau.net/adclick/acc_random=100117488/SITE=EMAIL/AREA=ONLINEVIDEOINSIDER/AAMSZ=TOWER/GUID=100117488/QUAL=0> IT'S CURIOUS, AT LEAST TO me, that the dialogue around the concept of "engagement" remains focused primarily on media. Most of the talk you hear today is about how engagement can be enhanced through pod position, time of day, type of program, etc.
And while these are all pertinent to the discussion, it seems to be counterproductive to be talking about engagement while ignoring two equally important components of it: viewer intent. And, the creative itself.
On most digital platforms engagement appears to be a sum game, requiring three very distinct components for it to be able to exist at all. These three components are exposure to the message, viewer control of the message, and involvement in the message itself.
Exposure to the message obviously needs to occur first. While a forced exposure -- pre-roll or in-stream on digital platforms --will certainly guarantee more eyeballs to the message, whether it delivers engagement or entrapment is open to debate.
For engagement to be measured, it's the viewer's intent, not the advertiser's intent,
that's most important. To measure viewer intent, viewers need the ability to avoid
commercials that they don't want to watch, as well as access those that they do.
Giving the viewer this control allows their intent to become explicit, and therefore, measurable.
Once the viewer is in control, view duration of the message depends on the message itself: How it's crafted. The selling proposition. What it says. The entertainment value.
Most advertisers, of course, would like viewers to watch the entire message. After all, if an advertiser spends the money to produce say, a 60-second spot, they must assume that all 60-seconds ads are valuable. Otherwise, they would have produced something shorter.
As each second costs the same to produce, the longer that viewers are involved in a commercial, the better the cost/value for the advertiser.
Add up these three components -- exposure, intent and involvement -- and the equation looks something like this: Engagement = Exposure + Intent + Involvement
What's interesting about this equation is that each of the three components is provided by a different entity.
Exposure is provided by the programmer, bought and paid for through a media agency.
Intent is provided through the control that the platform operator gives the viewer.
As for involvement, it will, or will not occur mostly due to the efforts of the creative agency that crafts the commercial.
Separating the responsibility for each of the components also allows us to separate the accountability for each component.
In this equation, programmers are not responsible for involvement, the creative agencies are. Platform operators are not accountable for exposure or impressions. That's the programmer's responsibility, to create the type of content that draws viewers.
What platform operators are responsible for is giving control to the viewer so that intent can be measured. Viewer intent becomes the pivot point that triggers the transference of accountability from the programmer to the creative agency.
If accountability can be transferred from programmer to creative agency, then advertisers will be able to pay each for what they are responsible for. And, in turn, pay the platform operators for giving them the ability to achieve this.
Dividing engagement into three separate components allows the responsibility for engagement to be properly assigned. And once responsibility is assigned, the financial models can, and will, follow.
Which offers this new math of engagement a chance to add up in more ways than one.
Post your response to the public Video Insider blog. <http://blogs.mediapost.com/video_insider/?p=113#comments>
See what others are saying on the Video Insider blog. <http://blogs.mediapost.com/video_insider/>
Gregory Wilson is founder and CEO of Red Ball Tiger, a Digital MindChange Company located in San Francisco. Greg's ideas on rethinking advertising for the digital marketplace can be found at http://www.digitalmindchange.com. You can reach Greg directly at greg@redballtiger.com.
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Video Insider for Monday, October 1, 2007:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_send_date=2007-10-1&art_type=37
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Above ground, below ground, google all around
From: Raina Kumra
Here is a fine article in this month¹s portfolio regarding the impending
carrier death.
http://www.portfolio.com/views/columns/2007/09/17/Cellphone-Carrier-Breakups
radiohead pay-what-you-want album and content-aware image resizing
From: Liana Chang
Sent: Tue 10/2/2007 1:44 AM
To: Digital Trend
Subject: radiohead pay-what-you-want album and content-aware image resizing
http://www.digg.com/music/New_Radiohead_album_In_Rainbows_pay_what_you_think_it_s_worth
Interesting to see if this kind of payment and profit model for digital
music will be sustainable for anyone other than the most famous of bands
with loyal, music-rights enlightened, followings.
http://www.youtube.com/watch?v=qadw0BRKeMk&<http://www.digg.com/music/New_Radiohead_album_In_Rainbows_pay_what_you_think_it_s_worth>
Mitsubishi reserach labs development of image recogniting technology which
allows for "intelligent resizing"
FW: a simple idea gallery
http://www.notcot.org/
i like the simplicity of this site and how it allows users to post a picture and a one-liner about whatever they think is a great idea. good shared creativity resource.
FW: Research Brief: Streaming Video Becoming a Habit At All Age Levels
fletcher.adamo@wk.com <mailto:fletcher.adamo@wk.com>
________________________________
From: Center for Media Research [mailto:research@mediapost.com]
Sent: Tuesday, October 02, 2007 8:52 AM
To: Fletcher Adamo
Subject: Research Brief: Streaming Video Becoming a Habit At All Age Levels
Tuesday, October 2, 2007
Streaming Video Becoming a Habit At All Age Levels
Advertising.com, Inc., in their Bi-Annual Online VideoStudy, comparing the first half of 2007 with the last half of 2006, reports that 62 percent of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 and older view streaming video online.
Approximately 83 percent of consumers surveyed indicated that their online video usage in 2007 has either stayed the same or increased since 2006. More specifically, 36 percent of consumers have increased their consumption of online video, with an even breakdown between men (36 percent) and women (37 percent).
The majority of consumers are streaming online video at home rather than work or school, with 45 percent of streaming activity taking place in the evening. 95% stream at home; 4% at work; 1% at school or university.
More than 62 percent of consumers said they are most likely to stream news clips, with movie trailers and music videos next in line. Compared to the second half of 2006, consumers are streaming fewer music videos and streaming more news clips, user-generated videos and sports clips. However, these consumption behaviors vary dramatically by age.
Streaming Selections (% of respondents)
All
18-34 year olds
1st Half '07
2nd Half '06
1st Half '07
2nd Half '06
News clips
62%
49%
44%
34%
Movie trailers
38
33
40
35
Music videos
36
47
54
65
TV shows
33
26
51
33
User generated videos
29
21
42
26
Movies
25
20
32
19
Sports clips
21
11
14
10
Other
8
9
Source: Advertising.com, September 2007
Overall, 42 percent of consumers have forwarded a video clip to a friend. Consumers who view content more than once a week also forward more clips, with 55 percent forwarding clips vs. 34 percent and 20 percent for those who view content once a week and once a month. Women (47 percent) forward more clips than men (36 percent).
Online Video Activity by Age Group (% of respondents)
18-34 Age Group
35 + Age Group
1st Half '07
2nd Half '06
1st Half '07
2nd Half '06
Forwarded video clip to friend
47%
49%
39%
31%
Created video content to post online
15
16
2
2
Missed a TV episode and watched online
63
57
46
42
Says Online video usage cuts into normal TV time
27
20
20
17
Source: Advertising.com, September 2007
Other highlights of the study include:
* 80% of consumers say that online video usage does not cut into their TV time.
* 29% of men say online video usage cuts into TV
* 16% of women say online video usage cuts into TV
* 12% of those who view content once a month claim that video usage cuts into their TV time
* 94% of consumers indicate that they would prefer to view ads than pay a fee to watch video content online.
* 63% of consumers would prefer online video ads that are shorter than TV ads
* 65% of consumers say they watch online video ads through to completion
* 72% of consumers who view streaming content more than once a week view video ads through to completion
* Of those who view content only once a month, 49% view advertising through to completion.
* Consumers are 8% more likely to view 15-second spots to completion than 30-second spots.
* The 30-second pre-roll format slightly outperforms the 5- and 15-second ads when measured in terms of click-through rate.
In conclusion, the report summarizes by noting that consumers continue to incorporate streaming video into the online experience, but there remains a difference, however, among older and younger consumers.
Older consumers using streaming video in order to gain more information, which can be seen by their preference for online news clips, while younger consumers are streaming content for entertainment purposes, such as viewing movies, TV shows and user-generated videos online.
Consumers between the ages of 18 and 34, says the report, continue to assimilate streaming content more into their everyday media consumption habits. Sixty-nine percent of their online video streaming occurs more than once a week, while 47 percent of those ages 35 and older view streaming video multiple times a week
Please visit here to view the complete report and charts <http://www.advertising.com/index.php> of the BiAnnual Video Study from Advertising.com
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Research Brief for Tuesday, October 2, 2007:
http://www.centerformediaresearch.com/cfmr_brief.cfm?fnl=071002
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We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.
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TEXT MESSAGES DISPLAYED IN SMOKE
From: Charlie Gschwend
Sent: Wed 10/3/2007 12:57 PM
To: Digital Trend
Subject: TEXT MESSAGES DISPLAYED IN SMOKE
http://www.boingboing.net/2007/10/03/sms-smoke-signals.html
FW: NYT article: "For Google, Advertising and Phones Go Together"
Team Digital
-----Original Message-----
From: Liana Chang
Sent: Mon 10/8/2007 3:05 AM
To: Nokia Global Team
Cc: Digital Trend
Subject: NYT article: "For Google, Advertising and Phones Go Together"
The best bit of the article:
"The essential point is that Google's strategy is to lead the creation of an open-source competitor to Windows Mobile," said one industry executive, who did not want his name used because his company has had contacts with Google. "They will put it in the open-source world and take the economics out of the Windows Mobile business."
When this happens, it may force carriers to relax their preloaded software exclusivity and increase the number of people who can purchase and customize their own version of a smartphone. Good things to come.
http://www.nytimes.com/2007/10/08/business/media/08googlephone.html?ei=5087&em=&en=b73b27a835a8f830&ex=1191988800&pagewanted=all
For Google, Advertising and Phones Go Together
Philippe Wojazer/Reuters
Eric E. Schmidt of Google sees phones as a growth opportunity.
Article Tools Sponsored By
By MIGUEL HELFT
Published: October 8, 2007
SAN FRANCISCO, Oct. 7 - For more than two years, a large group of engineers at Google has been working in secret on a mobile phone project. As word about their efforts has trickled out, expectations in the tech world for what has been called the Google phone, or GPhone, have risen, the way they do for Apple loyalists ahead of a speech by Steven P. Jobs.
Skip to next paragraph
But the GPhone is not likely to be the second coming of the iPhone - and Google's goals are very different from Apple's.
Google wants to extend its dominance of online advertising to the mobile Internet, a small market today, but one that is expected to grow rapidly. It hopes to persuade wireless carriers and mobile phone makers to offer phones based on its software, according to people briefed on the project. The cost of those phones may be partly subsidized by advertising that appears on their screens.
Google is expected to unveil the fruit of its mobile efforts later this year, and phones based on its technology could be available next year.
Some analysts say that the Google project's affect on the wireless industry is not likely to be as profound, at least initially, as that of Apple's iPhone, whose revolutionary look and features have redefined consumer expectations for mobile phones.
"The iPhone was a milestone in terms of how people use a mobile device," said Karsten Weide, an analyst with IDC. "The GPhone, if it does come out, will help Google with distribution for their online services."
At the core of Google's phone efforts is an operating system for mobile phones that will be based on open-source Linux software, according to industry executives familiar with the project.
In addition, Google is expected to develop mobile versions of its applications that go well beyond the mobile search and map software it offers today. Those applications may include a Web browser to run on cellphones.
While Google has built phone prototypes to test its software and show off its technology to manufacturers, the company is not likely to make the phones itself, according to analysts.
In short, Google is not creating a gadget to rival the iPhone, but rather creating software that will be an alternative to Windows Mobile from Microsoft and other operating systems, which are built into phones sold by many manufacturers. And unlike Microsoft, Google is not expected to charge phone makers a licensing fee for the software.
"The essential point is that Google's strategy is to lead the creation of an open-source competitor to Windows Mobile," said one industry executive, who did not want his name used because his company has had contacts with Google. "They will put it in the open-source world and take the economics out of the Windows Mobile business."
Some believe another major goal of the phone project is to loosen the control of carriers over the software and services that are available on their networks.
"Google's agenda is to disaggregate carriers," said Dan Olschwang, the chief executive of JumpTap, a start-up that provides search and advertising services to several mobile phone operators.
Google declined to comment on any specifics of its mobile phone initiative. But its chief executive, Eric E. Schmidt, has said several times that the cellphone market presented the largest growth opportunity for Google. "We have a large investment in mobile phones and mobile phone platform applications," Mr. Schmidt said in an interview this year.
Industry analysts say that Google, which has little experience with complex hardware, faces significant challenges.
"Running a Web site and a search engine is one thing," said Mr. Weide of IDC. "But developing a phone is a whole different game. It will not be easy for them."
Mr. Weide added that Google's impact on the industry will depend to a large extent on its ability to sign deals with wireless carriers that distribute hundreds of millions of phones each year and often control what software and services run on them.
Some carriers, especially in the United States, are likely to give Google a cool reception. Companies like Verizon Wireless and AT&T have spent billions of dollars building and upgrading their networks, establishing relationships with customers, subsidizing handsets and creating their own mobile Internet portals. Now they want to make sure those investments pay off, in part, through mobile advertising, and they see Google and other search engines, who are after the same ad dollars, as competitors.
As a result, most carriers in the United States have chosen to shun the major search engines for now. Instead, they have promoted the search engines and ad systems of small technology companies like JumpTap and Medio Systems, whose services they can stamp with their own brands.
Most carriers declined to comment on Google's plans. But Arun Sarin, the chief executive of Britain's Vodafone Group, which offers the Google service on its phones, said it was not clear what compelling functions Google would offer that are not already available.
"What is it that is missing in life that they are going to fulfill?" Mr. Sarin said. "It is not a no-brainer. You can reach Google already through a number of devices. You don't need a Google phone to do that."
Google's desire to loosen the carriers' control over their networks has hardly been a secret. The company recently lobbied the Federal Communications Commission to impose rules on any carrier who wins a coming auction for valuable wireless spectrum. The rules, which the F.C.C. adopted despite opposition from Verizon and others, require that the network using a portion of that spectrum be open to any handset and software applications from any company.
Google said it is considering bidding for some of that spectrum. But regardless of who wins it, phones based on Google's software would be able to take advantage of it.
Google's lobbying, as well as its work on a phone software platform that would be open to other applications, represent an effort to bring to the mobile Internet the dynamics of the PC-oriented Internet, which is free of control by network operators. Google is hoping that it can beat competitors in an open environment.
The mobile phone project at Google was built in part around Android, a small mobile software company it acquired in 2005. An Android co-founder, Andy Rubin, had founded Danger, which created the popular T-Mobile Sidekick smartphone. Mr. Rubin works at Google's headquarters in Mountain View, but another part of Google's team is reported to be in Boston, where Android's co-founder, Rich Miner, another veteran of the mobile phone industry, is based.
Some analysts say there are no guarantees that Google will be able to replicate its online success in the mobile world.
"The wireless market does not have the same global scale and scope efficiencies, nor the lack of transactional friction, of software on the Internet," said Scott Cleland, a telecommunications industry analyst who recently testified before the Senate against Google's proposed acquisition of DoubleClick.
"It is a completely different world and completely different set of economics," said Mr. Cleland, who has opposed Google on a number of policy issues.
Microsoft, whose mobile operating system has been available for years, has distribution agreements with 48 handset makers and 160 carriers around the world. Still, only 12 million phones sold this year will be based on Microsoft's software, giving it 10 percent of the smartphone market, according to IDC.
Microsoft declined to comment on potential competition from Google. "The market is huge, and our partners are really motivated to bring Windows Mobile phones to market," said Doug Smith, director for marketing of Microsoft's mobile communications business.
Mahesh Veerina, the founder and chief executive of Celunite, which makes cellphone software based on Linux, said Google's offering was likely to be attractive to small carriers, who may see it as a competitive weapon.
But if Google-powered phones prove to be a hit with consumers, other carriers may feel pressure to follow suit, said Richard Doherty, director for the Envisioneering Group, a consulting firm.
"No one wants to be the last carrier to endorse Google," Mr. Doherty said.
Matt Richtel and Laura M. Holson contributed reporting.
FW: geeks graffiti better than you too
From: Liana Chang
Sent: Mon 10/8/2007 3:28 AM
To: Digital Trend
Subject: geeks graffiti better than you too
http://www.youtube.com/watch?v=O4_Q4MemtaA
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